Brazil has 930,000 online sales sites, mostly with closed platforms.
Between 2018 and 2019, after two years of modest growth, Brazilian e-commerce jumped 37.59% in number of stores. Today, the country has 930 thousand websites dedicated to online sales – the majority (59.76%) with closed and generally free platforms.
The data is part of a survey by BigData Corp, which would look like PayPal, which set up an X-ray of e-commerce operations in Brazil.
“E-commerce has spent two years with more modest growth rates. The crisis has caused many initiatives to be postponed. What we see today, however, is that everything that has been dammed in the past has come down hard between 2018 and 2019, ”said Thoran Rodrigues, CEO and founder of BigData Corp.
According to the executive, another sign of e-commerce maturity concerns the products offered. Online stores are more confident in offering more expensive items: 25.96% of products in virtual storefronts cost more than $ 100. Thus, the category between $ 100 and $ 500 grew by five percentage points from 6.45% to 11.30%.
In line with new technologies, 50.28% of stores offer virtual wallet solutions. This presence has been steadily rising since 2015, when the tool was used by 38.09% of e-commerce. The goal of selling on the Internet has also gained share in the total of websites available. Since 2015 the share of e-commerce has tripled, from 2.65% to the current 7.04%.
The study also shows that most of these sites are small, with 10,000 monthly visits and the entry of more than 250,000 new online stores last year, increasing the share from 82.48% to 88.77%. Already average, with up to 500,000 monthly visits, watched their participation fall more than seven percentage points, from 9.99% to 2.58%.
Source: Primeira Pagina
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